Sexual orientation as a contextual frame for attractiveness judgments

Despite strong consensus about the basic features that make someone look objectively attractive, contextual variation may modulate subjective assessments. Here, we investigate how social group membership provides such a context, comparing attractiveness judgments between lesbian, gay, and bisexual (LGB) versus straight perceivers, and examining how these attractiveness judgments relate to beliefs about the target person's sexual orientation. We indeed find that perceivers rate targets as more attractive when they believe the target's sexual majority/minority status matches their own (Study 1). This association differs according to context, however: Although straight and LGB perceivers evaluate the components of facial attractiveness similarly (Study 2), straight men use attractiveness as a cue to sexual orientation (i.e., deeming unattractive women lesbians; Study 3) whereas LGB perceivers use sexual orientation as a cue to attractiveness (e.g., gay men rate men they believe are gay as more attractive than men they believe are straight; Studies 4 and 5). Thus, LGB identity seems to create a context in which sexual minority perceivers learn to attend to information about sexual diversity that straight perceivers may ignore. These findings highlight how group membership provides a lens for social perception, specifically pointing to how the contextual mindset of partner selection may transmute otherwise objective judgments, such as facial attractiveness. (PsycInfo Database Record (c) 2024 APA, all rights reserved).