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Impact on help-seeking behaviours of a campaign perceived to decrease stigma and increase openness around mental

Robert J Donovan1,2, Catherine F Drane3, Ziggi I Santini4

  • 1Act-Belong-Commit Founder, School of Human Sciences, University of Western Australia, Perth, Australia.

Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals
|April 8, 2024
PubMed
Summary

The Act-Belong-Commit campaign increased openness about mental health, leading to more people seeking help. This positive mental health promotion campaign showed a significant impact on help-seeking behaviors.

Keywords:
act‐belong‐commithelp seekingmental health promotionmental illness stigmaopenness around mental health

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Area of Science:

  • Public Health
  • Mental Health Promotion
  • Stigma Reduction

Background:

  • Public stigma surrounding mental illness significantly deters individuals from seeking necessary mental health support.
  • Existing stigma reduction interventions have largely failed to demonstrate a measurable impact on help-seeking behaviors.
  • The Act-Belong-Commit campaign aimed to promote positive mental health and address stigma.

Purpose of the Study:

  • To evaluate the impact of the Act-Belong-Commit campaign on mental health help-seeking behaviors.
  • To assess if the campaign increased perceived openness regarding mental health issues.
  • To determine if the campaign reduced perceived stigma associated with mental illness.

Main Methods:

  • State-wide computer-assisted telephone interviews (CATIs) were conducted with 600 adults annually in 2018 and 2019.
  • Participants reported awareness of the Act-Belong-Commit campaign and its perceived effects on stigma and openness.
  • The study assessed whether exposure to the campaign led to seeking help or information about mental health problems.

Main Results:

  • Belief that the campaign increased openness was significantly linked to seeking mental health information and help.
  • Belief that the campaign decreased stigma was associated with increased information seeking and, to a lesser extent, help-seeking.
  • The positive effect on help-seeking was slightly more pronounced for perceived increases in openness than for stigma reduction.

Conclusions:

  • This study provides the first evidence of a population-wide mental health campaign positively influencing help-seeking behaviors.
  • The Act-Belong-Commit campaign's success was linked to its perceived ability to foster openness and reduce stigma.
  • Combining broad mental health promotion campaigns with targeted stigma reduction efforts may enhance their effectiveness.