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Vaccinating with Valor: A Risk Preventive Model to Explain Factors in Parents' Choice to Vaccinate Their Children for
Cheng-Xian Yang1, Lauri M Baker1, Laura Fischer2
1Department of Agricultural Education and Communication, University of Florida.
Health Communication
|April 9, 2024
Summary
Parental willingness to vaccinate children against diseases like COVID-19 is influenced by risk information processing and trust in science. Positive attitudes and perceived control significantly predict vaccination intentions, aiding health communicators.
Area of Science:
- Public Health
- Health Communication
- Behavioral Science
Background:
- Childhood immunization is crucial for disease prevention, yet vaccine hesitancy persists among some parents.
- Understanding factors influencing parental decisions regarding childhood vaccination, including COVID-19 vaccines, is essential.
Purpose of the Study:
- To identify key factors influencing parents' willingness to vaccinate their children.
- To examine the roles of Risk Information Seeking and Processing (RISP) and Theory of Planned Behavior (TPB) in vaccination decisions.
Main Methods:
- An online survey was administered to 509 adult parents/guardians.
- Statistical analyses were performed to test hypotheses based on the TPB and RISP models.
Main Results:
- Systematic risk information processing, trust in science, and disease concerns positively influenced attitudes toward childhood vaccination.
- Attitude toward vaccination and perceived behavioral control were significant predictors of parents' intention to vaccinate their children.
Conclusions:
- Health risk communicators can leverage insights into cognitive structures and behavioral determinants to enhance vaccination communication strategies.
- Effective communication can increase parental intentions to vaccinate their children, thereby improving public health outcomes.
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