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[Motivations for alcohol consumption in schooled adolescents: analysis of discussion groups]
Anna Sánchez-Aragón1, Francesc Valls-Fonayet2, Inma Pastor-Gosálbez1
1Social & Business Research Laboratory (SBRlab), Universidad Rovira i Virgili, Tarragona, España.
Objective:
To find out the motivations of adolescents for alcohol consumption.
Design:
Qualitative methodology with discussion groups.
Participants And Context:
131 adolescents (15-17 years old) enrolled in nine schools in Tarragona (Spain).
Method:
Systematic coding strategy, adapted to focus groups. Educational centers were selected through a stratified purposive sampling by educational levels (segmentation criterion) and ownership of the center (public or private). Participants within the educational levels were randomly selected for the groups. Content analysis was conducted using an open and flexible coding strategy.
Results:
Motivations for alcohol consumption were identified, revolving around six fundamental dimensions: a) seeking fun and new sensations, b) alleviating discomfort, c) consumption due to social contagion and group pressure, d) consumption as a rite of passage into adulthood, e) environmental availability of alcohol, and f) low perception of risk. This motivation varied according to the adolescent's gender. In girls, drinking behavior appeared related to overcoming negative emotional states, while for boys, belonging to the peer group took precedence: drinking reinforces hegemonic masculinity and ensures complicity among peers. Adolescents considered that the information they receive from educational centers is sufficient, but it does not motivate change.
Conclusions:
Public health strategies focused on preventing alcohol consumption in adolescents should incorporate their motivations to achieve greater efficiency, paying due attention to sex/gender variables.
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