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The impact of artificial intelligence on event experiences: a scenario technique approach

Barbara Neuhofer1, Bianca Magnus1, Krzysztof Celuch2

  • 1Innovation and Management in Tourism, Salzburg University of Applied Sciences, Campus Urstein Süd 1, A-5412 Puch/Salzburg, Austria.

Electronic Markets
|April 16, 2024
PubMed

Keywords:
Artificial intelligenceCustomer experienceEvents industryScenario technique approachService dominant logicValue co-creation

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