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Entrepreneurial learning in online communities.
Peter Kalum Schou1, Eliane Bucher2, Matthias Waldkirch3
1Department of Strategy and Management, Norwegian School of Economics, NHH, Helleveien 30, 5045 Bergen, Norway.
Small Business Economics
|April 16, 2024
Summary
Entrepreneurs learn through online communities by engaging in diverse conversations across various contexts. This study reveals how digital platforms facilitate social construction of entrepreneurial knowledge and skill development.
Area of Science:
- Entrepreneurship
- Digital Learning
- Online Communities
Background:
- Digital technologies offer new avenues for entrepreneurial learning, particularly through online communities.
- Existing research has limited understanding of how entrepreneurs leverage these digital learning opportunities.
- Entrepreneurs increasingly use social media for business, raising questions about its utility for learning.
Purpose of the Study:
- To investigate how entrepreneurs learn within online communities.
- To identify the forms of entrepreneurial learning conversations and contexts in digital spaces.
- To build new theory on entrepreneurial learning as a socially constructed process in online environments.
Main Methods:
- Qualitative analysis of top-voted threads from the Reddit community r/startups (2018-2019).
- Analysis of 10,277 comments to identify entrepreneurial learning conversations and contexts.
- Application of coactive vicarious learning theory to understand socially constructed learning.
Main Results:
- Entrepreneurial learning occurs through five distinct forms of learning conversations.
- These conversations are situated within four unique learning contexts: classroom, collab, club, and care.
- Online communities provide spaces for idea development, skill acquisition, and managing entrepreneurial uncertainties.
Conclusions:
- Entrepreneurial learning is socially constructed through discursive interactions in online communities.
- Online communities offer valuable, diverse learning opportunities for entrepreneurs beyond traditional methods.
- Findings encourage greater attention to digital entrepreneurship education and policy.
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