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Neurophysiological insights into sequential decision-making: exploring the secretary problem through ERPs and TBR
Dor Mizrahi1, Ilan Laufer1, Inon Zuckerman1
1Department of Industrial Engineering and Management, Ariel University, Ariel, Israel.
This study used EEG to track brain activity during a simulated decision-making task. Neurophysiological markers like P200 and P400 revealed changing attention and cognitive evaluation strategies under uncertainty.
Area of Science:
- Cognitive Neuroscience
- Decision Science
- Neuroeconomics
Background:
- Decision-making under uncertainty is a key aspect of human cognition.
- The secretary problem is a classic model for optimal stopping decisions.
- Cognitive overload can impact decision-making processes.
Purpose of the Study:
- To investigate neurophysiological responses during sequential decision-making under simulated cognitive overload.
- To analyze Event-Related Potentials (ERPs) P200 and P400, and Theta to Beta Ratio (TBR) dynamics.
- To correlate neural activity with evolving decision-making strategies.
Main Methods:
- 27 students participated in a secretary problem simulation.
- Electroencephalography (EEG) was used to monitor brain activity.
- Analysis focused on P200, P400 components, and Theta to Beta Ratio (TBR).
Main Results:
- P200 amplitude decreased initially then increased at the final offer, indicating fluctuating attention.
- P400 amplitude peaked mid-task, suggesting increased cognitive evaluation.
- TBR dynamics showed variations in attentional control and emotional regulation.
Conclusions:
- Neurophysiological markers dynamically change during sequential decision-making under uncertainty.
- Findings provide insights into cognitive strategies, from alertness to evaluation.
- Results may inform decision-making frameworks using neurophysiological data.
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