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Related Experiment Videos

Developing a marketing plan for a residency practice.

R A Fried1, C C Stine

  • 1Department of Family Medicine Residency Program, Mercy Medical Center, Denver, CO 80206.

Family Medicine
|November 1, 1985
PubMed
Summary
This summary is machine-generated.

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Family medicine centers need strategic marketing plans to attract and retain patients for resident education. Implementing a comprehensive marketing strategy can lead to successful patient acquisition and retention.

Area of Science:

  • Health Services Management
  • Medical Education
  • Marketing in Healthcare

Background:

  • Healthcare systems face increasing competition for patients.
  • Family medicine centers require effective patient attraction and retention strategies for resident training.
  • Marketing initiatives are most effective within a structured, comprehensive plan.

Purpose of the Study:

  • To outline the process of developing and implementing a marketing plan for a family medicine center.
  • To demonstrate the feasibility of residency faculty creating and executing marketing strategies.
  • To highlight the benefits of a planned marketing approach for patient engagement.

Main Methods:

  • Development and implementation of a comprehensive marketing plan since 1982.

Related Experiment Videos

  • Focus on strategic planning tailored to a family medicine center's needs.
  • Direct experience and case study approach at Mercy Family Medicine Center, Denver, Colorado.

    • Main Results:

    • Successful implementation of a marketing plan.
    • Attraction and retention of an adequate patient base for resident education.
    • Demonstrated positive outcomes resulting from the marketing plan's execution.

    Conclusions:

    • Residency faculty can successfully develop and implement marketing plans.
    • Comprehensive marketing planning is crucial for the sustainability of family medicine centers.
    • Strategic marketing contributes to achieving educational and operational goals in residency programs.