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When concern is not enough: Overcoming the climate awareness-action gap.

Gail Hochachka1

  • 1Department of Wood Science, Faculty of Forestry, University of British Columbia, Office 2223, 2424 Main Mall, Vancouver, BC, V6T 1Z3, Canada. gail.hochachka@ubc.ca.

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Summary

Many people are concerned about climate change but struggle to act on it, a gap between awareness and action. This research introduces a heuristic to understand and bridge this gap for better climate policy and individual behavior.

Keywords:
15-Minute citiesBehaviour changeClimate communicationsClimate engagementClimate shadowValues-action gap

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Area of Science:

  • Environmental Psychology
  • Climate Change Policy
  • Behavioral Science

Background:

  • Growing global climate concern contrasts with limited individual action, termed the 'awareness-action inconsistency' or 'values-action gap'.
  • Existing climate action policies often overlook psychological and social factors influencing behavior change.
  • Understanding the barriers to translating climate concern into tangible action is crucial for effective climate strategies.

Purpose of the Study:

  • To present a comprehensive heuristic model explaining the psychological and social dynamics behind the climate awareness-action gap.
  • To provide a framework for analyzing how individuals engage with or avoid climate change information and action.
  • To inform policy-makers and practitioners on designing interventions that bridge the gap between climate concern and action.

Main Methods:

  • Conceptual analysis and synthesis of existing research on climate change awareness and action.
  • Development of a heuristic model incorporating climate action-logics, climate shadow, climate discourses, and climate-action systems.
  • Application of the heuristic model using the case study of 15-Minute Cities in Canada.

Main Results:

  • The heuristic identifies key factors influencing climate action, including individual awareness processes (action-logics, climate shadow), social influences (discourses), and systemic constraints (action systems).
  • The 15-Minute City example illustrates how these elements interact to shape residents' engagement with climate-friendly urban planning.
  • The model provides a nuanced understanding of the multifaceted dilemma individuals face in aligning their climate concerns with their behaviors.

Conclusions:

  • Addressing the climate awareness-action gap requires understanding the complex interplay of individual psychology, social narratives, and structural factors.
  • Policy-makers and practitioners can leverage this heuristic to design more effective, behaviorally informed climate actions and interventions.
  • Integrating insights into climate action-logics, climate shadow, climate discourses, and climate-action systems is essential for promoting meaningful climate behavior change.