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Related Concept Videos

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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
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Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
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Related Experiment Video

Updated: Jun 26, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
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Does Digital Intergroup Contact Reduce Prejudice? A Meta-Analysis.

Leonor Pereira da Costa1, Kinga Bierwiaczonek2,3, Mauro Bianchi4

  • 1HEI-Lab: Digital Human-Environment Interaction Labs, Lusófona University, Lisboa, Portugal.

Cyberpsychology, Behavior and Social Networking
|May 9, 2024
PubMed
Summary
This summary is machine-generated.

Digital intergroup contact, like online interactions, can reduce prejudice between social groups. This meta-analysis of 88 studies found a small but significant prejudice-reducing effect from digital contact.

Keywords:
computer-mediated communicationembodimentexposure to nonplayable charactersintergroup contactmeta-analysis

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Area of Science:

  • Social Psychology
  • Communication Studies
  • Human-Computer Interaction

Background:

  • Modern technology facilitates frequent digital interactions between diverse social groups.
  • The impact of digital intergroup contact on prejudice (reduction or exacerbation) requires thorough investigation.

Purpose of the Study:

  • To meta-analyze existing evidence on the relationship between digital intergroup contact and prejudice.
  • To determine if digital contact reduces or increases prejudice across various intergroup contexts.

Main Methods:

  • A meta-analysis was conducted on 88 independent samples, encompassing both experimental and correlational studies.
  • Data from 9,385 participants were aggregated to assess the overall effect size.
  • Different forms of digital contact (direct vs. indirect, communication methods) were examined.

Main Results:

  • Digital intergroup contact demonstrated a small but statistically significant effect in reducing prejudice (g = 0.25).
  • Direct digital contact yielded stronger prejudice reduction effects compared to indirect contact.
  • Computer-mediated communication showed greater efficacy than contact through non-playable characters or embodiment.
  • The positive effects were consistent across different out-groups targeted by prejudice.

Conclusions:

  • Digital intergroup contact, particularly direct and computer-mediated forms, shows potential for reducing intergroup prejudice.
  • Findings suggest that leveraging technology for intergroup interaction can be a viable strategy for mitigating prejudice.