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The impact of rural e-commerce participation on farmers' entrepreneurial behavior: Evidence based on CFPS data in China

  • 0Inner Mongolia University of Finance and Economics, Hohhot, Inner Mongolia, China.
Plos One +

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May 9, 2024

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May 9, 2024

View abstract on PubMed

Summary

This summary is machine-generated.

Rural e-commerce participation significantly boosts farmer entrepreneurship and agricultural ventures in China. It also positively influences the relationship between social capital, infrastructure, and farmer entrepreneurial behavior.

Area Of Science

  • Agricultural Economics
  • Rural Development Studies
  • Digital Economy

Background

  • Farmer entrepreneurship is vital for rural revitalization in China, addressing agriculture, farmer, and rural area challenges.
  • Rural e-commerce presents new opportunities for farmer entrepreneurship, enhancing productivity and income.

Purpose Of The Study

  • To analyze the direct and indirect impacts of rural e-commerce participation on farmer entrepreneurial behavior.
  • To explore the mediating role of e-commerce in the relationship between human capital, social capital, network infrastructure, and entrepreneurial actions.
  • To investigate the influence of e-commerce on agricultural entrepreneurship specifically.

Main Methods

  • Utilized 2020 China Family Panel Studies (CFPS) data.
  • Employed a structural equation model (SEM) for analysis.
  • Examined direct and indirect effects, including mediating mechanisms.

Main Results

  • E-commerce participation significantly promotes farmer entrepreneurial behavior.
  • E-commerce participation acts as a positive mediator between social trust, network infrastructure, human capital, and entrepreneurial behavior.
  • E-commerce positively influences agricultural entrepreneurship, especially for farmers with strong network infrastructure and human capital.

Conclusions

  • Rural e-commerce is a key driver for farmer entrepreneurship and rural revitalization.
  • Policy recommendations focus on infrastructure, entrepreneurial environment, and education to enhance farmer entrepreneurship.
  • The study offers a generalized national perspective on rural e-commerce impacts, expanding on previous localized research.