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Area of Science:

  • Cognitive Psychology
  • Evolutionary Psychology
  • Social Psychology

Background:

  • The prestige theory of evolution suggests memory favors information from high-status individuals.
  • Existing evidence primarily focuses on content bias, not prestige bias in recall.
  • Prestige bias may aid information selection in uncertain environments.

Purpose of the Study:

  • To investigate prestige bias in information recall during the COVID-19 pandemic.
  • To compare prestige bias against models lacking prestige characteristics.
  • To explore factors influencing memory during a public health crisis.

Main Methods:

  • An online experiment involving fictitious text exposure.
  • Participants underwent surprise memory recollection tasks.
  • Data analyzed using generalized linear mixed models, Poisson family, and logistic regression.

Main Results:

  • Prestige bias was only prioritized in recall within the family model, not universally.
  • Prestige influenced recall of specific information, indicating cultural attraction.
  • Trust in science-oriented profiles significantly affected information recall during the health crisis.

Conclusions:

  • Human memory recall is multifaceted, with multiple factors acting concurrently.
  • Prestige bias plays a nuanced role in memory, particularly for specific cultural information.
  • Trust in scientific sources is a critical factor in information recall during health crises.