Stochastic modeling of cascade dynamics: A unified approach for simple and complex contagions across homogeneous and...

The COVID-19 pandemic has underscored the importance of understanding, forecasting, and avoiding infectious processes, as well as the necessity for understanding the diffusion and acceptance of preventative measures. Simple contagions, like virus transmission, can spread with a single encounter, while complex contagions, such as preventive social measures (e.g., wearing masks, social distancing), may require multiple interactions to propagate. This disparity in transmission mechanisms results in differing contagion rates and contagion patterns between viruses and preventive measures. Furthermore, the dynamics of complex contagions are significantly less understood than those of simple contagions. Stochastic models, integrating inherent variability and randomness, offer a way to elucidate complex contagion dynamics. This paper introduces a stochastic model for both simple and complex contagions and assesses its efficacy against ensemble simulations for homogeneous and heterogeneous threshold configurations. The model provides a unified framework for analyzing both types of contagions, demonstrating promising outcomes across various threshold setups on Erds-Rényi graphs.