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The Influence of Online Social and Physical Presence on User Consumption Decisions in TikTok Livestreaming: A Scoping

KaiGe Bai1, Kim Hua Tan1

  • 1School of Media and Communication, Faculty of Social Sciences and Leisure Management, Taylor's University, Subang Jaya, Malaysia.

Cyberpsychology, Behavior and Social Networking
|May 17, 2024
PubMed

Keywords:
livestreamingphysical presencescoping reviewsocial presenceuser consumption decision

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