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Exploring the Relationship Between Avatar Ego Types and Communication: A Comparative Study of South Korea and the

Mi Yeon Choi1, Elizabeth Avery Foster2, Hyung Seok Lee1

  • 1Department of Advertising & Public Relations, Hanyang University ERICA, Ansan, Republic of Korea.

Cyberpsychology, Behavior and Social Networking
|May 22, 2024
PubMed

Keywords:
avatar ego typecross cultureexpectation confirmation modelvirtual world communication

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