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The excessive celebrity worship behavior questionnaire: Chinese scale development and validation
1School of Education, Tianjin University, Tianjin, China.
Plos One
|May 22, 2024
Summary
This study developed a reliable and valid Chinese scale to measure excessive celebrity worship behaviors among young fans, identifying key characteristics like mood alteration and impaired social functioning.
Area of Science:
- Psychology
- Social Media Studies
- Cultural Studies
Background:
- Celebrity worship is a growing phenomenon, particularly among young individuals on social media.
- Excessive engagement can lead to detrimental behaviors, necessitating a standardized assessment tool.
Purpose of the Study:
- To develop and validate a scale measuring excessive celebrity worship behaviors in the Chinese context.
- To identify the core characteristics and dimensions of problematic celebrity fandom.
Main Methods:
- Netnography and interviews informed scale development.
- Exploratory and confirmatory factor analyses were conducted on two large samples (N=1269).
- Reliability and validity (criterion, discriminant) were rigorously tested.
Main Results:
- A 36-item, nine-factor scale was finalized, covering aspects like impaired social functioning, virtual relationship replacement, and mood alteration.
- The scale demonstrated good structural integrity, reliability, and discriminant validity.
- Mood alteration emerged as the most prominent characteristic, with notable gender and age variations.
Conclusions:
- The developed Chinese scale is a reliable and valid instrument for measuring excessive celebrity worship.
- The study provides initial insights into the multifaceted nature of excessive celebrity fandom among young social media users.
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