Residents' preferences for urban agriculture in Shanghai

Although urban agriculture (UA) has been gaining greater attention as part of an effort toward sustainable urban development in China, empirical knowledge is limited. We conducted a discrete choice experiment with 756 residents of Shanghai. Overall, the results indicate that respondents supported UA as they tended to favor one of the UA scenarios presented. Residents prefer UA facilities that utilize environmentally friendly production, offer farming activities, and are equipped with dining facilities. Regularly scheduled educational activities hosted by UA facilities are preferred to those on an irregular basis. In terms of location, residents prefer UA facilities that are close by but do not necessarily want UA facilities to be right in front of them. There is a stronger preference for UA among highly educated populations, those with primary and secondary school students, and those with agricultural work experience. Additionally, various UA attributes affect residents' preferences; overall, there is a high degree of homogeneity in residents' preferences for various UA attributes. The marginal willingness to pay value is slightly higher than expected among the estimation results. There are three reasons for this outcome: the characteristics of UA as a recreational facility in China, the relatively high price level in Shanghai, and the impact of the COVID-19 pandemic.