Unveiling the veil: exploring how wellbeing motivations shape anonymous and public prosocial behavior in Indonesia

Indonesia is often regarded as a country with a strong inclination toward prosocial behavior, with both public and anonymous acts of kindness being commonplace. However, there is a notable gap in related research regarding the predictors of such behaviors. Previous studies have highlighted how individuals with diverse motives for wellbeing are inclined to either assist or hinder others. The present study explored the role of eudaimonic, hedonic, and extrinsic motives for wellbeing in predicting public and anonymous prosocial behavior. Using convenience sampling, 254 Indonesian undergraduate students (18-25 years old) from a private university participated in an online survey. The data were analyzed with correlational design and structural equation modelling. The findings revealed that the eudaimonic motive for wellbeing positively predicted anonymous prosocial behavior. Interestingly, no significant impact of hedonic motives on either public or anonymous prosocial behavior was observed. On the other hand, the extrinsic motive for wellbeing emerged as a positive predictor of public prosocial behavior. The absence of a discernible effect of the hedonic motive on either form of prosocial behavior highlights the need for further research into the complex interplay between motives for well-being and altruistic actions. This research represents a pioneering exploration into the distinct impacts of individuals' pursuit of wellbeing on their approaches to altruistic actions, providing valuable insights for understanding and promoting prosocial behavior in society.