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Updated: Jun 25, 2025

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
Published on: May 4, 2011
Facial expressions affect the memory of facial colors
Yuya Hasegawa1,2, Hideki Tamura1,3, Shigeki Nakauchi1,4
1Department of Computer Science and Engineering, Toyohashi University of Technology, Toyohashi, Aichi, Japan.
Abstract:
Facial color influences the perception of facial expressions, and emotional expressions bias how facial color is remembered. However, it remains unclear whether facial expressions affect daily facial color memory. The memory color effect demonstrates that knowledge about typical colors affects the perception of the actual color of given objects. To investigate the effect of facial color memory, we examined whether the memory color effect for faces varies depending on facial expression. We calculated the subjective achromatic point of the facial expression image stimulus and compared the degree to which it was shifted from the actual achromatic point between facial expression conditions. We hypothesized that if the memory of facial color is influenced by the facial expression color (e.g., anger is a warm color, fear is a cold color), then the subjective achromatic point would vary with facial expression. In Experiment 1, we recruited 13 participants who adjusted the color of facial expression stimuli (anger, neutral, and fear) and a banana stimulus to be achromatic. No significant differences in the subjective achromatic point between facial expressions were observed. Subsequently, we conducted Experiment 2 with 23 participants because Experiment 1 did not account for the sensitivity to color changes on the face; humans perceive greater color differences in faces than in non-faces. Participants selected which facial color they believed the expression stimulus appeared to be, choosing one of two options provided to them. The results indicated that the subjective achromatic points of anger and fear faces significantly shifted toward the opposite color direction compared with neutral faces in the brief presentation condition. This research suggests that the memory color of faces differs depending on facial expressions and supports the idea that the perception of emotional expressions can bias facial color memory.
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