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Motivations for urban front gardening: A quantitative analysis.
Niamh Murtagh1, Rachael Frost2
1The Bartlett School of Sustainable Construction, University College London (UCL), 1-19 Torrington Place, London WC1E 7HB, United Kingdom.
Summary
Understanding motivations for front gardening is key. Intrinsic factors like enjoyment are the strongest drivers, especially for women, encouraging urban green spaces.
Area of Science:
- Environmental Science
- Urban Planning
- Psychology
Background:
- Urban gardens offer environmental and societal benefits, including mitigating urban heat islands and flooding.
- Front gardens are underutilized despite their potential for positive environmental impact.
- Understanding householder motivations is crucial for promoting front garden planting.
Purpose of the Study:
- To identify and categorize householder motivations for front gardening.
- To address research gaps concerning non-food gardening and front garden specific motivations.
- To provide a quantitative basis for interventions aimed at increasing front garden planting.
Main Methods:
- A large-scale online survey (n=1,000) of urban/suburban dwellers in England.
- Exploratory factor analysis to identify motivational factors.
- Multiple regression analysis to determine predictors of time spent front gardening.
Main Results:
- Three primary motivational factors were identified: intrinsic (enjoyment, meaning, benefit), aesthetic (creating beauty), and utilitarian (functional outcomes).
- Intrinsic motivations were the strongest predictor of time spent front gardening, explaining 11% of the variance.
- Intrinsic motivations were significantly stronger for women than for men.
Conclusions:
- Front gardening is primarily driven by intrinsic motivations, highlighting the importance of personal satisfaction and meaning.
- The findings offer a quantitative framework for future research and policy development to encourage urban front gardening.
- Targeted interventions considering gender-specific motivations could enhance the adoption of front garden practices.

