Motivations for urban front gardening: A quantitative analysis

Private gardens in urban settings offer multiple benefits for the environment and society. In addition to benefits to people's health and well-being, planting in front gardens in particular can mitigate local flooding and urban heat islands. To encourage more front garden planting, greater understanding of householders' motivations for front gardening is needed. Addressing research gaps on gardening for reasons other than food production and on motivations for gardening in front gardens, a large-scale online survey (n = 1,000) was conducted with urban/suburban dwellers in England. Exploratory factor analysis identified three factors of motivation: enjoyment, meaning and benefit (intrinsic), creating something beautiful (aesthetic) and functional outcomes (utilitarian). A multiple regression model incorporating the three factors and sociodemographic variables explained 11% of variance of time spent front gardening, with intrinsic motivations the strongest predictor. Intrinsic motivations were stronger for women than for men. The study provides a quantitative categorisation of motivational factors as a basis for comparative research and design of interventions and policy to increase front gardening.