Vested Interest Theory as a Framework for Understanding Anthropogenic Climate Change Risk Perceptions

Bradley J Adame1, L D Mattson1

  • 1Center for Strategic Communication, The Hugh Downs School of Human Communication, Arizona State University.

PubMed
Summary

Vested Interest Theory (VIT) helps understand how personal investment influences climate change attitudes and actions. Highly vested individuals show stronger links between beliefs and mitigation behaviors, offering a framework for effective climate communication.

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