Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Confirmation Biases01:31

Confirmation Biases

5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

427
Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
427
Stereotype Threat and Self-fulfilling Prophecies02:09

Stereotype Threat and Self-fulfilling Prophecies

37.6K
When we hold a stereotype about a person, we have expectations that he or she will fulfill that stereotype. A self-fulfilling prophecy is an expectation held by a person that alters his or her behavior in a way that tends to make it true. When we hold stereotypes about a person, we tend to treat the person according to our expectations. This treatment can influence the person to act according to our stereotypic expectations, thus confirming our stereotypic beliefs. Research by Rosenthal and...
37.6K
Criticisms of the Evolutionary Perspective01:23

Criticisms of the Evolutionary Perspective

94
In a study where individuals posing as strangers offered compliments and proposed casual sex to students, the responses differed significantly based on gender. Not a single woman accepted the proposal, while 70% of the men agreed. This outcome provides a useful scenario to explore through the lens of evolutionary psychology and social learning theory, highlighting the diverse perspectives on human sexual behaviors.
Evolutionary psychology provides one explanation for these findings, suggesting...
94
Social Proof00:52

Social Proof

27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
Fundamental Attribution Error01:14

Fundamental Attribution Error

12.8K
According to some social psychologists, people tend to overemphasize internal factors as explanations—or attributions—for the behavior of other people. They tend to assume that the behavior of another person is a trait of that person, and to underestimate the power of the situation on the behavior of others. They tend to fail to recognize when the behavior of another is due to situational variables, and thus to the person’s state. This erroneous assumption is...
12.8K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Reimagining procedural distress as a candidate quality domain in pediatric emergency medicine.

Frontiers in pediatrics·2026
Same author

Association between post-void residual urine volume trajectories and incident urinary tract infection in patients receiving maintenance hemodialysis.

BMC nephrology·2026
Same author

Assessment of gut-brain interactions: reframing DGBI symptoms from visceral hypersensitivity to computational interoceptive overfitting.

Frontiers in physiology·2026
Same author

Clonidine protects rat hippocampal and cortical neurons from oxygen-glucose deprivation and reoxygenation-induced injury through HCN Channels.

Scientific reports·2026
Same author

Ultrasensitive measurement of brain penetration mechanics and blood vessel rupture with microscale probes.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same author

Black Phosphorus Nanomaterials and the Senescent Osteoimmune Microenvironment: Mechanisms, Opportunities, Challenges, and Future Outlook.

International journal of nanomedicine·2026

Related Experiment Video

Updated: Jun 24, 2025

A Conflict Model of Reward-seeking Behavior in Male Rats
06:11

A Conflict Model of Reward-seeking Behavior in Male Rats

Published on: February 20, 2019

7.4K

Beyond monetary value: how reward type drives cheating in a gender-judgment task.

Guan-Zhao Chen1,2, Fei-Fei Zhao1, Hao-Ming Li1

  • 1Wenzhou Seventh People's Hospital, Wenzhou, China.

Frontiers in Psychology
|June 5, 2024
PubMed
Summary

Score-based incentives encourage more dishonest behavior than monetary rewards. Cheating rates increased over time, indicating a temporal dynamic in unethical decisions.

Keywords:
cheating behaviordishonestyreward typeself-concept maintenance theorysocial cognition

More Related Videos

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.1K
Assessment of Mouse Judgment Bias through an Olfactory Digging Task
12:10

Assessment of Mouse Judgment Bias through an Olfactory Digging Task

Published on: March 4, 2022

2.6K

Related Experiment Videos

Last Updated: Jun 24, 2025

A Conflict Model of Reward-seeking Behavior in Male Rats
06:11

A Conflict Model of Reward-seeking Behavior in Male Rats

Published on: February 20, 2019

7.4K
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.1K
Assessment of Mouse Judgment Bias through an Olfactory Digging Task
12:10

Assessment of Mouse Judgment Bias through an Olfactory Digging Task

Published on: March 4, 2022

2.6K

Area of Science:

  • Behavioral Economics
  • Moral Psychology
  • Decision Science

Background:

  • Self-concept maintenance theory offers a framework for understanding ethical decision-making.
  • Investigating monetary incentives' impact on dishonesty sheds light on human integrity.
  • Understanding factors influencing unethical behavior is crucial for ethical research.

Purpose of the Study:

  • To examine how reward type (score vs. monetary) and magnitude influence dishonest behavior.
  • To assess the impact of different reward structures on cheating in a controlled experiment.
  • To explore the relationship between incentive design and ethical conduct.

Main Methods:

  • A quantitative experimental design with 116 participants was employed.
  • Participants were randomly assigned to conditions varying in reward type and magnitude (10 or 50 yuan).
  • Dishonest behavior was measured using a gender judgment task simulating planned cheating scenarios.

Main Results:

  • Dishonesty rates were significantly higher in the score-based reward condition compared to the monetary reward condition.
  • Initial cheating occurred earlier in the score-based condition than in the monetary condition.
  • Cheating rates increased over time, irrespective of reward type or magnitude, suggesting a temporal progression in unethical behavior.

Conclusions:

  • Intangible, score-based rewards facilitate rationalizations for dishonesty more than tangible monetary incentives.
  • The nature of rewards significantly impacts the propensity for dishonest behavior.
  • Findings contribute to moral psychology by elucidating the interplay between reward systems, ethical rationalization, and behavioral dynamics.