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Updated: Jun 24, 2025

Rodent Estrous Cycle Monitoring Utilizing Vaginal Lavage: No Such Thing As a Normal Cycle
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Exploring Menstrual Education via TikTok: A Descriptive Content Analysis.

Sofia Eva Olsson1, Nicole Friedlich1, Alexis Bolds1

  • 1Anne Burnett Marion School of Medicine at Texas Christian University, Fort Worth, Texas.

The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine
|June 9, 2024
PubMed
Summary

TikTok shows potential for menstrual education and destigmatization, but most content is from laypersons. More health experts are needed to improve the quality of menstruation information shared on the platform.

Keywords:
Adolescent educationMenarcheMenstrual cycleMenstrual educationSocial mediaTikTok

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Area of Science:

  • Social Media Impact
  • Public Health Communication
  • Adolescent Health

Background:

  • TikTok is a leading social media platform among young adults and adolescents.
  • Its widespread use presents opportunities for health education and destigmatization efforts.
  • Menstruation remains a topic often shrouded in stigma, impacting education and health access.

Purpose of the Study:

  • To analyze the quality of menstruation-related content on TikTok.
  • To assess the potential of TikTok as a tool for menstrual health education.
  • To identify the sources and themes of menstruation discussions on the platform.

Main Methods:

  • Cross-sectional study of TikTok videos using six pre-determined hashtags in May 2023.
  • Qualitative analysis of 140 videos from 107 unique accounts.
  • Deductive coding by three researchers to identify themes and content.

Main Results:

  • Videos served multiple purposes: education (66%), entertainment (35%), and product advertisement (17%).
  • Content included menstrual hygiene products, advice, and symptom information.
  • The vast majority (92%) of videos were created by laypersons, with only 8% led by healthcare professionals.

Conclusions:

  • TikTok has significant potential for enhancing menstrual education and reducing stigma among youth.
  • There is a critical need for increased participation of menstruation experts on the platform.
  • Improving the quality and accuracy of content requires more professional involvement.