Case study on synergistic development strategy of cross-border e-commerce and logistics: An empirically model...

Area of Science:

• Business and Management
• Supply Chain Management
• International Trade

Background:

• Small and medium-sized enterprises (SMEs) in China face challenges in cross-border e-commerce (CBEC).
• Effective logistics strategies are crucial for SMEs to gain a competitive edge in global markets.
• The dynamic interplay between CBEC and logistics requires empirical modeling for strategic development.

Purpose of the Study:

• To formulate an empirical model for estimating the utility and flexibility of CBEC logistics.
• To analyze the role of logistics in achieving competitive advantage for Chinese SMEs.
• To develop a holistic indicator system for evaluating the synergistic development of CBEC and logistics.

Main Methods:

• Empirical modeling using real-world data from Guangdong province (2013-2018).
• Analysis of factors influencing CBEC logistics strategy formulation (scale, quality, potential, infrastructure).
• Application of advanced statistical techniques for synergistic effect analysis.

Main Results:

• The proposed model effectively estimates the utility and flexibility of CBEC logistics.
• Logistics co-development strategies significantly impact SMEs' competitive advantage in CBEC.
• Identified key factors influencing the synergistic development of CBEC and logistics.

Conclusions:

• Optimized logistics strategies are vital for Chinese SMEs to succeed in cross-border e-commerce.
• The study provides practical insights and recommendations for reducing costs and enhancing competitiveness.
• Empirical findings support the strategic positioning of SMEs in the evolving CBEC landscape.