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Area of Science:

  • Cognitive Psychology
  • Linguistics
  • Digital Communication Studies

Background:

  • Digital communication fosters non-standard written forms, like Greeklish, diverging from traditional scripts.
  • The impact of these orthographic variations on cognitive processes, such as visual word recognition and emotional connotation access, remains under-explored.

Purpose of the Study:

  • To investigate how different scripts (Greeklish vs. Greek) affect visual word recognition.
  • To examine the influence of script type and emotional valence on lexical access speed and affective connotation retrieval.

Main Methods:

  • A lexical decision task was administered to 120 native Greek speakers.
  • Participants responded to words presented in either Greek or Greeklish script, with varying emotional valence (positive, negative, neutral).
  • Stimuli were carefully matched for linguistic properties like frequency, length, and concreteness.

Main Results:

  • Words in the standard Greek script were recognized significantly faster than those in Greeklish.
  • Response times were negatively correlated with word valence: positive words yielded faster recognition, while negative words resulted in slower responses.
  • Emotional content processing was affected by valence, but seemed resilient to script variations.

Conclusions:

  • Script type influences visual word recognition, with standard scripts facilitating faster processing.
  • Emotional valence significantly modulates lexical access, accelerating positive content and decelerating negative content.
  • Despite script differences, the emotional impact of words appears to maintain its influence on cognitive processing.