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Assessment of the impacts of artificial intelligence (AI) on intercultural communication among postgraduate students
Abdul Qahar Sarwari1, Muhammad Naeem Javed2,3, Hamedi Mohd Adnan2
1Department of Media and Communication Studies, Faculty of Arts and Social Sciences, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia. qaharesarwari@gmail.com.
Abstract:
Artificial intelligence (AI) broadly influences different aspects of human life, especially human communication. One of the main concerns of the broad use of AI in daily interactions among different people could be whether it helps them interact easily or complicates their interactions. To answer the mentioned question, this study assessed the impacts of AI on intercultural communication among postgraduate students in a multicultural university environment. A newly developed survey instrument was used to conduct this study. The participants of this study were 115 postgraduate students from nine different countries. The descriptive statistics, reliability analysis, and Bivariate correlation tests of the 29th version of IBM-SPSS software were used to analyze the quantitative data, and inductive coding and conceptual content analysis were used to code and analyze the qualitative data. Based on descriptive results, the vast majority (93%) of the participants already used and experienced AI in their daily lives, and the majority of them believed that AI and AI technologies connect different cultures, reduce language and cultural barriers, and help people of different cultures to interact and be connected. Based on the results from the correlation test, there were strong positive correlations between AI attitudes and AI benefits, and also between AI regulation and AI benefits.
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