Association of intensity and dominance of CEOs' smiles with corporate performance
Ken Fujiwara1, Pierrich Plusquellec2
1Department of Psychology, National Chung Cheng University, Chiayi, 621301, Taiwan, ROC. psykf@ccu.edu.tw.
Abstract:
This study investigated whether the facial expressions of chief executive officers (CEOs) are associated with corporate performance. A photograph of the CEO or president of each company that appeared on the Fortune Global 500 list for 2018 was taken from the company's official website. The smile intensity and action unit activation in each face were calculated using a pre-trained machine learning algorithm, FACET. The results revealed a positive association between smile intensity and company profit, even when controlling for the company's geographic location (Western culture versus others) and the CEO's gender. Furthermore, when the type of smile was examined with the activation of each action unit, this significant positive association was identified in the dominant smile but not in the reward and affiliative smiles. Relationships among the leader's smile intensity, group strategy, and group performance are discussed.
Related Concept Videos
Facial Feedback Hypothesis
Secondary Motives: Power Motivation and Achievement Motivation
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Self-Evaluation: Self-Enhancement and Self-Verification
Relationship Formation
Confidence Coefficient
Spearman's Rank Correlation Test
Spearman's test calculates...


