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Exploring online consumer behavior on fraudulent energy-saving products

Pingfei Li1,2, Dingwei Zheng1, Li Yan3

  • 1School of Automobile and Transportation, Xihua University, Chengdu, 610039, China.

Scientific Reports
|June 21, 2024
PubMed
Summary

Consumers often unknowingly buy fake energy-saving products online due to specific purchasing preferences. Understanding these "hidden energy savers" is crucial for promoting genuine energy conservation and environmental awareness.

Keywords:
Energy-saving behaviorFake energy-saving productsPurchase intentionSustainable development

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