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How Does Disgust Affect Mpox Prevention? Examining the Underlying Mechanisms of Perceived Severity and Perceived

Xueyan Cao1, Nanxiao Zheng1

  • 1School of Journalism and Communication, The Chinese University of Hong Kong.

Health Communication
|June 25, 2024
PubMed

Insights

Exposure to disgusting Monkeypox (Mpox) graphics and information increases prevention intentions. Disgust

Area of Science:

  • Public Health
  • Health Communication
  • Behavioral Science

Background:

  • Incidental exposure to Disgusting Graphics Information (DGI) about Monkeypox (Mpox) can influence health behaviors.
  • Understanding the psychological mechanisms linking DGI exposure to prevention intention is crucial for public health messaging.

Purpose of the Study:

  • To examine the influencing mechanism of incidental exposure to DGI about Mpox on prevention behavior intention.
  • To investigate the components of disgust and their role in this mechanism.

Main Methods:

  • Cross-sectional survey design.
  • Involved 368 respondents incidentally exposed to DGI about Mpox.
  • Analyzed the influence of disgust components on prevention intention, mediated by perceived severity and susceptibility, and moderated by stigma.

Main Results:

  • Disgust toward Mpox was the most effective component influencing prevention intention.
  • Disgust positively influenced prevention intention directly and indirectly through perceived severity.
  • Stigma toward patients moderated the relationship, hindering prevention behavior adoption.

Conclusions:

  • Disgust is a significant factor in Mpox prevention behavior.
  • Public health interventions should consider the role of disgust and stigma in messaging.
  • Targeting perceived severity and mitigating stigma may enhance prevention efforts.

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