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Factors Influencing Willingness to Continue Using Online Sports Videos: Expansion Based on ECT and TPB Theoretical

Li Pan1, Xinyi Pan1, Xiaohong Mo1

  • 1School of Art and Design and Guangdong International Center of Advanced Design, Guangdong University of Technology, Guangzhou 510090, China.

Behavioral Sciences (Basel, Switzerland)
|June 26, 2024
PubMed

Keywords:
expectation-confirmation theoryonline sports videossocial presencetheory of planned behavior

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