"Fitness" of the Urban Middle Class and "Wellness" of the Spa Centers in Delhi
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View abstract on PubMed
Summary
This summary is machine-generated.This study explores how Delhi
Area Of Science
- Sociology of Health
- Health Economics
- Cultural Studies
Background
- The concept of
- Wellness
- is increasingly prevalent in everyday discourse, signifying a holistic balance of mind, body, and emotions.
- Emerging health markets, particularly in Delhi, are commercializing wellness through various products and services.
Purpose Of The Study
- To investigate how spa centers in Delhi define and market the concept of wellness.
- To analyze the connection between the notion of wellness, neoliberal economic principles, and state policies.
- To examine how wellness has become an ideological normativity that may pathologize non-conformity.
Main Methods
- Qualitative analysis of spa center practices and marketing.
- Examination of the commodification of wellness in services and products.
- Discourse analysis of wellness as an ideological construct.
Main Results
- Spa centers actively construct and sell specific definitions of wellness.
- The commercialization of wellness is intertwined with neoliberal economic frameworks.
- Wellness is presented as an achievable ideal, potentially marginalizing those who do not adhere to it.
Conclusions
- Spa centers serve as key sites for modeling contemporary health and wellness ideals.
- The study highlights the socio-economic and ideological dimensions of wellness in urban India.
- Understanding these dynamics is crucial for a nuanced perspective on health and consumerism.
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