When the WRENCH turns a few heads: Expectation and semantic relatedness in inattentional blindness

Semantic relatedness and expectation were investigated in inattentional blindness-failure to perceive an unexpected object in plain sight when attention is engaged elsewhere. Participants named primary-task pictures and ignored distractor pictures. Four trials preceded a 'critical' trial where an unexpected six-letter-word appeared at fixation, simultaneously with the pictures. In Experiment 1, we found robust effects for both in-lab and on-line-Zoom methodology. More participants reported the unexpected word semantically-related to the primary-task pictures than a semantically-unrelated word. In Experiment 2, expectations were violated, by changing the semantic category of the primary-task pictures. More participants reported the unexpected word semantically-related to the unexpected picture category than a semantically-unrelated word. When attentional resources are consumed by a task, a violation to task expectations is not enough to reorient attention to an unexpected word. Attention reorients to what is meaningful to the task, and what is meaningful is updated in light of unexpected information.