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Updated: Jun 20, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
People believe political opponents accept blatant moral wrongs, fueling partisan divides
Curtis Puryear1, Emily Kubin2,3, Chelsea Schein4
1Department of Management and Organizations, Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA.
Abstract:
Efforts to bridge political divides often focus on navigating complex and divisive issues, but eight studies reveal that we should also focus on a more basic misperception: that political opponents are willing to accept basic moral wrongs. In the United States, Democrats, and Republicans overestimate the number of political outgroup members who approve of blatant immorality (e.g. child pornography, embezzlement). This "basic morality bias" is tied to political dehumanization and is revealed by multiple methods, including natural language analyses from a large social media corpus and a survey with a representative sample of Americans. Importantly, the basic morality bias can be corrected with a brief, scalable intervention. Providing information that just one political opponent condemns blatant wrongs increases willingness to work with political opponents and substantially decreases political dehumanization.
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