Related Experiment Video
Updated: Jun 19, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
What Can Discrete-Choice Experiments Tell Us about Patient Preferences? An Introduction to Quantitative Analysis of
F Reed Johnson1, Wiktor Adamowicz2, Catharina Groothuis-Oudshoorn3
1Department of Population Health Sciences, Duke University, 215 Morris Street, Durham, NC, 27701, USA. reed.johnson@duke.edu.
This study introduces statistical analysis for discrete-choice experiment (DCE) data, covering data quality, model specifications, and common analysis methods like conditional logit and mixed logit for informed decision-making.
Area of Science:
- Econometrics
- Behavioral Economics
- Statistical Modeling
Background:
- Discrete-choice experiments (DCEs) are widely used to understand decision-making.
- Analyzing DCE data requires specific statistical techniques.
- Understanding data quality and model selection is crucial for valid results.
Purpose of the Study:
- To provide a comprehensive introduction to the statistical analysis of choice data from DCEs.
- To illustrate common modeling approaches and their practical application.
- To guide researchers in selecting appropriate statistical methods and software.
Main Methods:
- Description of DCE dataset structure and variable types.
- Identification of response patterns for data quality assessment.
- Application and comparison of conditional logit, mixed logit, and latent-class analysis.
Main Results:
- Demonstration of model specification options for continuous and categorical attribute levels.
- Illustration of the advantages and disadvantages of different statistical models using example data.
- Provision of links to relevant software and further reading for advanced techniques.
Conclusions:
- Effective statistical analysis of DCE data enhances the reliability of choice modeling.
- Understanding various statistical models and data quality indicators is essential for robust research.
- The paper equips researchers with practical tools and knowledge for analyzing complex choice data.
Related Concept Videos
Introduction To Survival Analysis
The primary goal of survival analysis is to estimate survival time—the time...
Convenience Sampling Method
Convenience sampling is a non-random method of sample selection; this method selects individuals that are easily accessible and may result in biased data. For example, a marketing...
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast,...
Mechanistic Models: Compartment Models in Individual and Population Analysis
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Kaplan-Meier Approach

