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Milking the Alternatives: Understanding Coffee Consumers' Preferences for Non-Dairy Milk

Nibal Halabi1, Velina Hristova2,3, Ivo Vlaev1

  • 1Warwick Business School, University of Warwick, Scarman Rd., Coventry CV4 7 AL, UK.

Behavioral Sciences (Basel, Switzerland)
|July 27, 2024
PubMed
Summary

Consumer interest in plant-based milk is rising, but extra coffee charges are a barrier. Viewing plant-based milk as a staple increases consumption, suggesting targeted interventions can boost adoption in coffee shops.

Keywords:
Behavior Change WheelTheoretical Domains Frameworkconsumer behaviornon-dairy industryplant-based dairy alternatives

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