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Youth Participatory Action Communication Research: A Model for Developing Youth-Driven Health Campaigns.
Ava Kikut-Stein1, Kathleen Givan2, Paulette Branson3
1Harvard T.H. Chan School of Public Health, Dana-Farber Cancer Institute.
Health Communication
|July 31, 2024
Summary
Youth participatory action communication research (YPACR) empowers teens to address community health priorities. This model successfully engaged high schoolers in developing mental health communication campaigns, boosting peer help-seeking self-efficacy.
Area of Science:
- Public Health Communication
- Youth Engagement in Research
- Health Campaign Development
Background:
- Youth possess unique insights into community health needs and effective communication strategies.
- Traditional health campaigns often overlook youth perspectives, limiting their relevance and impact.
- Youth participatory action communication research (YPACR) offers a framework to integrate youth voices into health research.
Purpose of the Study:
- To introduce and evaluate the Youth Participatory Action Communication Research (YPACR) model for health campaign development.
- To engage high school youth in identifying and addressing mental health help-seeking communication needs within their communities.
- To assess the effectiveness of youth-developed communication materials in improving mental health help-seeking self-efficacy.
Main Methods:
- Implemented YPACR through paid high school internships in West Philadelphia.
- Utilized the reasoned action approach and Hornik & Woolf method for survey development.
- Conducted a survey experiment testing youth-created TikTok-style messages on mental health help-seeking self-efficacy.
Main Results:
- Survey results indicated that control beliefs (self-efficacy) and peer sources were crucial targets for mental health communication.
- Youth-developed messages, when paired with resource information, significantly increased help-seeking self-efficacy compared to information-only controls.
- The YPACR framework effectively guided youth-relevant campaign goals, measurements, recruitment, data interpretation, and message design.
Conclusions:
- YPACR is a viable and effective model for developing youth-centered health communication campaigns.
- Engaging youth in research and campaign design enhances message relevance and impact on health behaviors.
- Future research should explore the broader applications and challenges of youth-driven health communication initiatives.
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