Devaluation of Attractive Alternatives: How Those With Poor Inhibitory Ability Preemptively Resist Temptation

John E Lydon1, Hasagani Tissera1, Emile Auger1

  • 1McGill University, Montreal, Quebec, Canada.

Summary

Individuals with low inhibitory control can maintain relationships by preemptively devaluing attractive alternatives. This self-control strategy helps dampen temptation, even for those who struggle with impulse control.

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