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Preventive behavior intention for a viral outbreak among college students: The case of Mpox
Morgan E Ellithorpe1, Robyn B Adams2
1Department of Communication, University of Delaware, Newark, Delaware, USA.
Objective:
Examine college students' behavior intention to reduce viral outbreak transmission in the context of Mpox, and what preventive messaging strategies would be most effective in future transmissible disease outbreaks based on the Reasoned Action Approach (RAA).
Participants:
Undergraduates at a mid-Atlantic U.S. University.
Methods:
An online survey (n = 266) conducted at the height of the recent Mpox outbreak in the U.S., asked about five target behaviors to reduce Mpox transmission, including RAA determinants for each behavior.
Results:
Highest intention was safe sex practices, lowest were vaccination and sexual abstinence, and sharing dishes and fabrics were in between. RAA determinants differed by target behavior, although attitudes were significantly positively associated with intention for all five behaviors.
Conclusions:
College students are potentially open to preventative behaviors to reduce viral transmission during an outbreak. However, specific target behavior matters and messaging should focus on differing RAA determinants depending on target behavior.
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