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Related Experiment Videos

Promoting advanced nursing practice.

J D Durham, S B Hardin

    The Nurse Practitioner
    |December 1, 1985
    PubMed
    Summary
    This summary is machine-generated.

    Advanced practice nurses in private practice need effective strategies to promote their services. A survey revealed that many practice-promotion methods are seen as either professional or profitable, but rarely both.

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    Area of Science:

    • Nursing
    • Healthcare Management
    • Entrepreneurship

    Background:

    • Advanced practice nurses, especially those in private or entrepreneurial roles, require effective client outreach strategies.
    • Promoting professional services is crucial for the sustainability of independent nursing practices.

    Purpose of the Study:

    • To describe practice-promotion strategies employed by psychiatric nurses in private practice.
    • To analyze the perceived appropriateness and business-producing potential of these strategies.

    Main Methods:

    • A survey was conducted among psychiatric nurses in private practice.
    • The survey assessed the views of nurses on various practice-promotion strategies.

    Main Results:

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  • Many practice-promotion strategies were perceived as either professionally appropriate or business-producing, but not typically both.
  • A significant portion of strategies did not meet both criteria simultaneously.

    • Conclusions:

    • Nurse entrepreneurs must carefully select promotional strategies that align with their specific circumstances and goals.
    • Balancing professional appropriateness with business viability is a key challenge for nurses in private practice.