Related Experiment Video
Updated: Jun 18, 2025

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
Human Behavior in Suboptimal Choice Tasks: Defining Optimality
Jessica Stagner Bodily1, Kent D Bodily2,3
1Department of Psychology, Auburn University at Montgomery, 7400 East Drive, Montgomery, AL 36117 USA.
Abstract:
Suboptimal choice behavior, or behavior that leads to a loss of resources over time, has been observed in a laboratory setting from multiple species. A procedure commonly used to capture this effect involves presenting two alternatives during choice trials, one of which is optimal whereas the other is suboptimal. The optimal alternative yields reinforcement more often than the suboptimal alternative, but often does not produce signals that indicate whether reinforcement will occur. The suboptimal alternative produces less reinforcement than the optimal alternative but may include reinforcement-predictive stimuli that indicate to the organism whether reinforcement will occur. This procedural framework has consistently produced a preference for the suboptimal alternative in pigeons and, to a lesser extent, rats. However, human participants have demonstrated preference for the optimal alternative. Following a review of past suboptimal choice research, we applied the reinforcement-derived definition of optimality to two sets of our previously published human data. We found that under multiple conditions, human choice behavior was consistent with what was predicted by the proportion of obtained reinforcement, thus supporting that the behavior was optimal. However, we found that participants in two conditions chose the suboptimal alternative more than expected. This finding could be considered as a demonstration of suboptimal choice in humans. We propose that comparing choice behavior to what past obtained reinforcement outcomes would predict might be a more accurate view of whether patterns of choice are within the parameters of this task.
More Related Videos
06:45Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
Published on: April 18, 2017
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
Optimal Arousal Theory
Inverted U-Shaped Performance Curve
The...
Self-Discrepancy Theory
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
The Availability Heuristic
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...