Testing the Influence of Tactics on an Intention to Participate in an Environmental Management Collaborative

Area of Science:

• Environmental Science
• Communication Studies
• Social Psychology

Background:

• Contemporary environmental challenges are complex, uncertain, and conflict-ridden, necessitating collaborative management approaches.
• Despite the need for collaboration, engaging participants in environmental management initiatives remains a practical challenge.

Purpose of the Study:

• To examine the influence of communication tactics on individuals' intention to participate in environmental management collaborations.
• To identify effective strategies for engendering participation in collaborative environmental efforts.

Main Methods:

• Empirically tested eight distinct communication tactics on 300 individuals aged 18-29.
• Utilized descriptive and inferential statistical analysis to evaluate the impact of tactics on participation intention.

Main Results:

• Contextual and personal framings were found to be particularly effective in encouraging participation.
• The study deepened understanding of the relationship between past participation, communication tactics, and future intentions.

Conclusions:

• Tactics, encompassing framing and dissemination platforms, are crucial for fostering participation in environmental collaborations.
• There is a need for increased attention to strategic communication tactics in environmental management to improve engagement and dissemination.