From surviving to thriving: How preferences shift in helping resource allocation

The helper's allocation of helping resources to multiple recipients often involves a trade-off between equality and efficiency. This research examines how the condition of potential recipients ("survival" or "development") influences the preferences for helping resources allocation in terms of equality and efficiency. Through seven studies, including a field study (Study 6), we discovered that helpers show a higher preference for equality over efficiency when recipients are in a survival situation (i.e., below the survival line) as opposed to in development situation (i.e., above the survival line). This phenomenon is attributed to the different priorities of deontological and utilitarian perspectives in survival and development situations (Studies 3 and 4). Our findings offer insights into the existing research on helping decisions and enhance the understanding of the trade-off between efficiency and equality among helpers. (PsycInfo Database Record (c) 2025 APA, all rights reserved).