Prioritization of social information processing: Eye gaze elicits earlier vMMN than arrows

Numerous research studies have demonstrated that eye gaze and arrows act as cues that automatically guide spatial attention. However, it remains uncertain whether the attention shifts triggered by these two types of stimuli vary in terms of automatic processing mechanisms. In our current investigation, we employed an equal probability paradigm to explore the likenesses and distinctions in the neural mechanisms of automatic processing for eye gaze and arrows in non-attentive conditions, using visual mismatch negative (vMMN) as an indicator of automatic processing. The sample size comprised 17 participants. The results indicated a significant interaction between time duration, stimulus material, and stimulus type. The findings demonstrated that both eye gaze and arrows were processed automatically, triggering an early vMMN, although with temporal variations. The vMMN for eye gaze occurred between 180 and 220 ms, whereas for arrows it ranged from 235 to 275 ms. Moreover, arrow stimuli produced a more pronounced vMMN amplitude. The earlier vMMN response to eye gaze compared with arrows implies the specificity and precedence of social information processing associated with eye gaze over the processing of nonsocial information with arrows. However, arrow could potentially elicit a stronger vMMN because of their heightened salience compared to the background, and the expansion of attention focusing might amplify the vMMN impact. This study offers insights into the similarities and differences in attention processing of social and non-social information under unattended conditions from the perspective of automatic processing.