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Updated: Jun 17, 2025

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Goal inference in moral narratives.

Judy Sein Kim1, Clara Colombatto2, M J Crockett1

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People infer moral character from narratives. Audiences detect narrators' reputational goals, influencing judgments, but positive goals can raise accuracy doubts.

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Area of Science:

  • Social Psychology
  • Moral Psychology
  • Communication Studies

Background:

  • Individuals form impressions of others' moral character based on self-told narratives.
  • Narrators balance informational goals (accuracy) and reputational goals (impression management) when sharing moral actions.

Purpose of the Study:

  • To investigate how audience detection of narrators' reputational goals affects moral character judgments.
  • To understand the interplay between informational and reputational goals in narrative persuasion.

Main Methods:

  • Two pre-registered experiments involving participants reading narratives about moral actions.
  • Narrators were incentivized to write about the same action twice, aiming for positive or negative reputational goals.
  • Audience detection of reputational goals and subsequent moral judgments were analyzed.

Main Results:

  • Audiences accurately detected narrators' reputational goals.
  • Judgments of moral character aligned with narrators' intended reputational goals.
  • Audiences showed increased suspicion towards positive reputational goals, demanding more evidence of informational goals.

Conclusions:

  • Audience recognition of reputational goals can facilitate intended moral judgments.
  • Inferred positive reputational goals can decrease perceived narrative accuracy, hindering judgment alignment.
  • This study offers a novel framework for examining moral information transmission via naturalistic narratives.