Related Experiment Video
Updated: Jun 17, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
RETRACTION: "Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple
Retraction:
Z. Wang, "Experiential Marketing: Will it Affect Customer Citizenship Behavior? An Empirical Study of Multiple Mediation Model in Thailand," Journal of Community Psychology 49, no. 6 (2021): 1767-1786, https://doi.org/10.1002/jcop.22550. The above article published online on March 22 2021 in Wiley Online Library (wileyonlinelibrary.com), has been retracted by agreement between the Editor-in-Chief and Wiley Periodicals LLC. The retraction has been agreed following concerns raised by a third party regarding the peer review process. Further investigation by the publisher has found manipulation of the peer review process. As a result, the conclusions reported in the article are not considered reliable. The author was notified of the retraction decision, but did not respond.
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
09:17Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Related Concept Videos
Social Proof
Deindividuation
The Scientific Method
Self-Discrepancy Theory
Surveys
Persuasion Strategies