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Factors influencing value co-creation in cultural and creative enterprises: An empirical study

Xiaodong Liu1, Pei Liu2, Meina Li3

  • 1Fashion. Art Design Institute, DongHua University, 1882 West Yan'an Road, Changning District, Shanghai, 200051, China.

Heliyon
|August 22, 2024
PubMed

Keywords:
Creative enterpriseCultural enterpriseCustomer valueInnovation capabilityValue co-creation

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