Related Experiment Video
Updated: Jun 15, 2025

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
Published on: May 29, 2020
When Your Partner is Being Flirted With: The Impact of Unsolicited Attention on Perceived Partner Desirability and
Gurit E Birnbaum1, Doron Friedman2, Kobi Zholtack1
1Baruch Ivcher School of Psychology, Reichman University (IDC).
Abstract:
When searching for a partner, people often rely on social cues to determine partners' suitability, finding those who attract attention from others particularly appealing. While people continue to evaluate their partners beyond relationship initiation, existing research has predominantly concentrated on the effects of observing others' choices during the stage of partner selection, neglecting to consider whether viewing others' attention toward current partners yields similar effects or instead elicits defensive devaluation. In three experiments, we exposed Israeli participants to situations where their partners received unsolicited flirtatious advances, utilizing visualization, virtual reality, and recall techniques. Participants then rated their desire for their partner and mate retention efforts. Results indicated that attention to partners led to decreased desire for them, subsequently predicting reduced relationship investment. These findings suggest that witnessing current partners receiving attention holds a different meaning than observing potential partners in a similar situation, making salient the risk of losing the partner.
More Related Videos
08:13A Method to Test the Effect of Environmental Cues on Mating Behavior in Drosophila melanogaster
Published on: July 17, 2017
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
Related Concept Videos
Relationship Formation
Self-Evaluation: Self-Enhancement and Self-Verification
Social Exchange Theory
Natural Selection and Mating Preferences
Females, due to their biological roles in conception, pregnancy, and nursing,...
Mate Choice
Criticisms of the Evolutionary Perspective
Evolutionary psychology provides one explanation for these findings, suggesting...