Communications, engagement, and dissemination strategies for the HEALthy Brain and Child Development (HBCD) Study

Area of Science:

• Neuroscience
• Developmental Psychology
• Public Health

Background:

• The HEALthy Brain and Child Development (HBCD) Study is a multi-site, prospective, longitudinal cohort study.
• It aims to examine human brain development, cognitive, behavioral, social, and emotional development from prenatal stages through early childhood.
• Success relies on engaging diverse populations, including those at high and low risk for prenatal substance use.

Purpose of the Study:

• To develop and implement a strategy for study awareness, participant recruitment, and engagement of families, partners, and collaborators.
• To create inclusive recruitment materials that reduce stigma for marginalized populations, including individuals with substance use and mental health conditions.
• To disseminate scientific findings to participants, families, and the public.

Main Methods:

• Utilizing an integrated product development workflow and early partner engagement to address recruitment challenges.
• Developing versatile recruitment and awareness materials with consistent, inclusive messaging.
• Expanding outreach via newsletters and social media, prioritizing participant privacy.

Main Results:

• Developed versatile recruitment and awareness materials with inclusive messaging to reduce stigma.
• Established an integrated workflow and engaged partners to address challenges.
• Initiated outreach expansion through newsletters and social media.

Conclusions:

• Effective communication and engagement strategies are crucial for the success of large-scale developmental studies.
• Inclusive messaging and targeted outreach are essential for recruiting diverse populations.
• Ongoing dissemination efforts will inform the public about HBCD Study discoveries.