Generation (not production) improves the fidelity of visual representations in picture naming

The production effect refers to the finding that participants better remember items read aloud than items read silently. This pattern has been attributed to aloud items being relatively more distinctive in memory than silent items, owing to the integration of additional sensorimotor features within the encoding episode that are thought to facilitate performance at test. Other theorists have instead argued that producing an item encourages additional forms of processing not limited to production itself. We tested this hypothesis using a modified production task where participants named monochromatic line drawings aloud or silently either by generating the names themselves (no label condition) or reading a provided label (label condition). During a later test, participants were presented with each line drawing a second time and required to reproduce the original color and location using a continuous slider. Production was found to improve memory for visual features, but only when participants were required to generate the label themselves. Our findings support the notion that picture naming improves memory for visual features; however, this benefit appears to be driven by factors related to response generation rather than production itself.