Are there 34,000 human emotions? Deconstructing patterns of scientific misinformation

Scientific misinformation is a much-discussed topic, and the COVID-19 crisis has highlighted the importance of reliability in science and research. However, limiting misinformation is complicated because of the growing number of communication channels, in which scientific and nonscientific content are often mixed.

This case study combines the examination of references, online observation, and a content and frequency analysis to investigate the dissemination of scientific misinformation in the interplay of different genres and media.

Using the example of the claimed existence of 34,000 human emotions, this study demonstrates how questionable statements are spread in science, popular science, and pseudoscience, making it particularly challenging to track and correct them.

The findings highlight epistemic authority, trust, and injustice within and between scientific and nonscientific communities. The author argues that, in the digital age, researchers should defend and monitor scientific principles beyond academia.